A group of Digital Media students gathered under the agency name Birthday are working with Non-Violence for their final project. We asked them a few questions!
Who are you?
We are a group of students from Digital Media 2012 in Karlskrona working with the Non-Violence Project as our final project. A part of the final project was to choose group and brief in the class. We got our first choice when choosing before we actually knew who the client was. We chose this brief because we wanted to work with something that makes a difference and could mean something to people. The brief was about reaching out to one billion people and to educate. The client wanted us to digitalize their education in order to reach more people and stay in tune with new technologies.
After we had chosen our brief we got the client and the full brief and it really lived up to our expectations!
Tell us about the project?
We've decided to create One Billion voices. One billion voices is a global education platform where students and teachers educate each other in how they solve violence around them. The users will create a creative version of the problems they face, it could be a movie, a play or a piece of music. We want to inspire people to find new solutions to violence and use creativity as a weapon. One billion voices is a platform where the users stir the content in order to educate each other in culture and non-violence. The One billion voices platform is connected to Imagine One billion faces for peace, which is the world's largest call for peace initiated by The non violence project. (It's in the production phase for the moment)
What was the biggest challenge during this project?
The challenges was to create something that could appeal to all cultures and differences around the world, and still make it digital.
In the beginning the brief was quite big and blurry and we had a hard time capture it. This resulted in a few communication issues in our group, since we're all really good friends we might thought that we had come further in the group process. This stopped us from working dynamically. But we solved it though discussions and different communication models.
What did you learn?
We tried to change our working environment and mix our work with having photo shoots, playing basket and baking cakes. We believe that this is extremely important in order to create a dynamic and functional group. It's also really important to talk about problems, motivation and expectations in order to keep everyone at the same level of motivation.
What's happening next for you guys?
After this part of the final project we continue with the second part of the final project module at Hyper Island. In this part we have to choose our own clients or project. After that we're all going to different cities in the world for our seven month internship as a final part of the Digital Media program at Hyper Island.
Check out the group's site over here & don't hesitate to ask them more about the project, or other things: Carl Nordell (Project Manager), Matilda Lindblom (Strategist/Co Project Manager), Christian Persson (Creative Developer), Fanny Nordmark (Designer), Maria Maleh (Blog Queen & Designer & Amanda Jönsson (Designer).