Wednesday, April 27, 2011

An interview for all eCommerce heads out there! We had a chat with Martin Edenström - founder of as well as the head of CMS news of IDG's InternetWorld. Martin has 12 years of experience working with e-commerce, Web Content Management Systems (WCM), Content Management Systems (CMS) and Enterprise Content Management (ECM) and is a very well known CMS/enterprise web expert and advisor in Sweden. Martin also does key notes as well as consultations for large CMS evaluations for, and Tele2 among others.

What about e-commerce excites you?

Not so much buzz words such as "social shopping" and m-commerce compared to well written and designed optimized check out-flows, social media user management solutions and few steps mobile payment solutions.

How is the temperature in the e-commerce business nowadays?

Extremely high. I primary work with the surrounding and integrated Content Management Systems, but e-commerce has since 2010 become a necessity to be able to continue conversations with large clients.

What trends are you currently seeing within the e-commerce industry?

The buzz words, "social shopping" and "m-commerce". But also the inevitable discussions about amount of, and frequency of, KPI:s / analytics.

Do you think e-commerce is good choice for a future profession?

Most definitely. No doubt about it. Just browse the recruitment ads in the finance journals.

How can Swedish expertise take e-commerce into the next level?
We are. We already represent with innovative Swedish companies such as Avail and Microsoft Commerce experts Avesia.

What's your favorite online business?

Check out VistaPrints persuasive and personalized shopping methods. Quite impressive supportive commerce! And they've practiced and refined it for years by now.

What is required by a person who wants to succeed in e-commerce?

It's a young trade. Learning by doing, know your clients, know your opponents and keep up with the everchanging multiple web- and mobile channels.

What's the most innovative eCommerce solution?

Not on Facebook, but yet to be created.

Thanks Martin! What do you think about the future of eCommerce? Leave your input in the comments section or tweet @hyperisland. And of course, don't forget to apply to Hyper Island as today is the last application date for programs starting fall 2011!

Thursday, April 21, 2011

Hyper Island in TV4 Nyhetsmorgon

Mobile Applications student Sandra, of the The Intern Store, and Hyper Island's Marketing Director Charlotte in TV4's Nyhetsmorgon April 21 talking about "apps" (clip in Swedish).

Friday, April 15, 2011

Intern Store Officially Launched!

Hyper Island's Mobile Application Program students launched the Intern Store today! Check the store out for more information and be quick to grab your intern while they last!

And remember that tonight at 23:59 is the deadline for applying to Hyper Island as a nordic applicant!

Thursday, April 14, 2011

Interview With Gustav Gordon Andersson of

Are you interested in mobile applications? We talked to Gustav Gordon Andersson, tech freak about the use of mobile in daily life and his view on the future of that industry. Gustav works as a blogger at Swedens most popular tech blog, as a portrait photographer and is the usual suspect if someone talks gadgets on Swedish TV4. Gadgets are his life so call him a geek, or maybe a nerd, whatever you think is the coolest. Gustav's been browsing the web on his phone since 2003 (a Sony Ericsson T610i) and loves this new mobile information society!

Do you think we'll ever return to a state where we want our phones to not include applications?

Yes, I do. I think that in a couple of years web apps will have taken over and our phones will only be a platform to access those apps. Therefore there won't be any need for apps to be installed directly on our phones.

How have apps affected our mobile usage?

It has made the phone a more personalized platform where we can make it do whatever we want it to do instead of what the manufacturer decides that the phone is able to do. That has made us use our phones for a lot more things than we did before and I don't see any end to that. I believe there are still more undiscovered areas for which we can use our phones for and that new hardware, accessories and apps will allow us to do a lot more in the future.

Do you think app development is good choice for a future profession?

Yes I think it is, but I also think one will have to be aware that apps as we know them today may only have a limited lifetime and that one day, apps will be no more.

What trends are you currently seeing within the apps industry?

I think the app market still is very open and people are trying things in every area possible. But of course there are some trends like social media apps (especially when it comes to photo sharing), and cute competitive gaming like Angry Birds, Cut the Rope, Doodle Jump and many more.

What app do you wish that you had created yourself?

That's a hard one but I would say EasyRelease, an app which functions as a model release when I work as a Photographer. All apps that can make me get rid of paper is a good app so right now I'm looking for another contract app for when I sell pictures.

Functionality or fun?

Without a doubt functionality. The apps I love the most and have spent the most money on are the apps that make my everyday life and work easier.

How many apps do you download per week?

It really depends if I'm "in the mood" or not. One week could be a slow one and I only download around 2-3 apps and another week I might download up to 10 apps. I do not wish to know how much money I spent on apps over the years...

What do you think is the most innovative use of an application?

Information gathering. Ok, maybe that is not so innovative but I still want apps that make that easier. I'm still waiting for the app that lets me take photos of anything and then immediately get all the information about that thing nicely presented. There are apps right now that are trying this, like Google Goggles, but we still have a long way to go. For example I want to be able to take a photograph of your shoes and then get information on where the closest store i can buy them in is located, where I can buy them for the lowest price, the history behind them, who designed them and more.

Thanks Gustav! And to all our readers working the last day with the Hyper Island fall application - good luck!

Tuesday, April 12, 2011

Interview With Swedish Internet Entrepreneur Ted Valentin

We had a chat with one of Sweden's most prominent entrepreneurs, Ted Valentin. In 2007 he sold his first start-up for $1,5 million. Today he runs a number of websites, including,, and His next project is called which is a website that might change how the Facebook generation books hotels.

What about entrepreneurship excites you?

I started my first business in 2004. The exciting thing was that all you needed to start a business on the web was a laptop and an internet connection. Everything else was either free or really cheap. Coding was something you could learn on your own, using Google. And there where 500 million internet users as potential customers.

Since then, computers, servers and connections have been cheaper and faster each year. At the moment 2 billion people are on the web. So, imagining what the web will be like in 5 or 10 years, all the opportunities for entrepreneurs - that what excites me.

How is the temperature for entrepreneurs Internationally and in Sweden?

If you ask me there's nothing hotter than being a web entrepreneur. But I can only speak for myself. :)

Mash-ups are a big buzz and have been for quite some time. Do you see any particular trends for entrepreneurs now in 2011?

We are seeing a lot of business models built on social. Business models that are being rethought with social as it's new DNA. One of the great engines behind this development is the Facebook API that was released last year. You can build amazing new services based on the data from Facebook.

Most people think that Facebook is a website when really it's potential is as a platform - the foundation that millions of other of websites will be built upon in the next few years. Facebook will be hardwired into most of our web experiences, and it might transform how we think about the web. The starting point will be people, not documents.

What do you think about the future of digitally oriented entrepreneurs. Is it a professional angle worth aiming at?

You're kidding, right? There's no other way make a billion dollars before the age of 30. So I'd say go for it. :)

How can Swedish expertise take digital entrepreneurship to the next level?

I'm not quite sure what Swedish expertise is... But OK, I guess we are quite good at design and user interaction here in Sweden. But we are not good at turning it into business.

We have a lot of talent in Sweden, but not enough entrepreneurs. I think it's a real pity that talented people go work for ad agencies, doing dull work, when they could create their own startups instead.

What's your favorite online business?

I guess in this context I'd have to answer It's a dating website that is extremely ugly-looking. It was created by a young Canadian, Mark Frind, who allegedly only spends a few hours a day running it. has over a hundred million visitors per month and is worth a few hundred million dollars. Not bad for a few hours of work per day.

What is required by a person who wants to succeed as an "online" entrepreneur?

I think it's important that you learn how to code. You don't have to become a full-scale coder, but you have to have some sort of interest. Bill Gates, Steve Jobs, Mark Zuckerberg - they were all great coders initially and then turned into businesspeople. It's hard to move the other way.

I learned to code when I was 27 years old, so it's never too late. I'm not a very good coder, but I can copy, paste, and modify. And you can get far just doing that.

It can also be nice to have a bunch of good role models. I actually just built a website to help you with that. It's called :)

What's the most innovative online solution?

Hopefully something that people at Hyper Island is going to build. If you need some help to get started, let me know!

Connect with Ted on Twitter to find out more! Did you know that 20% of all Hyper Island students become entrepreneurs after graduation? Check out our eCommerce Manager and Digital Media programs if you're interested in entrepreneurship!

Monday, April 11, 2011

Hyper Island On a Wall

Hyper Island asked market researcher NEPA to conduct a student and employer survey. These are the facts and stats about Hyper Island - presented in a neat video!

Illustration & animation: Claudio Salas
Student: Robin Günther
Voice Over: Madeleine Fia Matsson

No CGI - the actual wall exists at Hyper Island's Stockholm office.

Sunday, April 10, 2011

Mobile Applications Students Available for Internships at the Intern Store

Head over to and check out the first movie that's been done. More movies will be posted during the week until the store officially opens on Friday, April 15.

Friday, April 1, 2011

Students Ask Hyper Island's CEO Johanna Frelin 8 Questions

We asked a few of our students to think of things they'd like to ask our new CEO Johanna Frelin. Check it out!

What's your goal for Hyper Island in 5 years?

I want to build a stable, sustainable company that lives up to our vision “World Leading, Lifelong Learning”. Build to Grow – is my mission. I think we will have developed both our programs and courses in Sweden and abroad as well as our worldwide network (speakers, coworkers, students, alumnis) will bit by bit change the world.

What's the most valuable thing learned from SVT that will not be viable at Hyper Island?

Here are a couple of things (I can´t choose):
-How to produce a TV show aimed for 11 year olds.
-To be head of a huge organization with 600 coworkers.
-How to be a political lobbyist.
-Age Management.

If Hyper Island was a movie - what movie would it be?

Warm, funny and dramatic at the same time, where people go to learn odd things, scary, with lives at stake. It must be Harry Potter.

What's your favorite color?


Who would play your part in a movie about your life?

Julianne Moore - she can play anybody and is both serious and charming at the same time ;)

What do you like to do in your spare time?

Horseback riding, skiing, boating, travelling and being with my kids and friends doing all those things above.

What's your favorite bar?

The Bar of Låktatjokko – in the middle of nowhere close to the Norweigan border far up north, you can only go there by ski or scooter (Between Björkliden and Riksgränsen).

Are there going to be more Hyper Island parties now that you're onboard?

Haha! Like you need a CEO to arrange parties….

Hyper Island Kindergarten Opens Next Year (April Fools 2011)

April Fools: We got great response and many actually thought it seemed like a great idea. Maybe it'll be reality one day!

Read the press release.

The Hyper Island Kindergarten will aim to prepare children from the age of 5 for the later challenges of elementary school and beyond.

The strong focus on collaboration, group-dynamics and learning-by-doing is the core of Hyper Island’s methodology and the kindergarten will follow this tradition. The Hyper Island Kindergarten will have a strong emphasis on the learning-by-failing aspect of Hyper Island’s methodology as research has proven it to be at the core of children’s personal development.

The kindergarten will open next year, when Hyper Island is also planning to open a high school. The location and more information will follow as it develops. Stay tuned!

A reminder: Today is the last application date for International applicants. Nordic applicants have two more weeks until April 15.

Apply on our programs site. Good luck!