Wednesday, March 30, 2011

Baristas Get Much More Training Than Agency People



Adweek recently posted an article called "Talent Contest - Why the average coffee server gets more training than most agency staffers". The ad industry was given a failing grade in Arnold's new report on talent management. The amount invested in training for employees by the ad industry is really low compared to other talent driven companies such as Google, McKinsey and Procter & Gamble that was used for benchmarking in the study. The fact that almost a third of the 3000 people surveyed plan to leave their agencies in 12 months is seen as a product of the lack of training received.

Join the conversation on the topic that is currently buzzing and start educating your talent. The Hyper Island Master Class is regularly helt throughout 2011 and our long term programs start again this fall!

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