Monday, February 21, 2011

Student Concept KarmaTech RFID for Shoes

RFID for shoes concept by Hampus Lemhag, Mikael Näslund, Anna Andersson, Pier Madonia, Kris Bengtson & Bodil Gustafsson Fürst. For the module Advanced Interface Design at Hyper Island hosted by North Kingdom with mentor Thomas Larsson from B-Reel.

This awesome project received huge attention online, check it out at Engadget, Creativity Online, Ads of the World, We Love Viral & Feber (in Swedish).

Great work guys! If you think this sounds interesting - stop by the Hyper Island Open Day on Saturday to see more student work and meet us!

Thursday, February 17, 2011

Hyper Island Meet Up in New York - February 22

Come visit Hyper Island at our New York Meet Up on Tuesday, February 22. Meet Hyper Island, meet Hyper Island students and get all information you need about us and the Hyper Island programs!

Read all about the event at our programs site and be quick because there's limited space! RSVP by email to Martina Lindgren.

Wednesday, February 16, 2011

Grow With the Mobile App Market & Hyper Island

It is no breaking news that the mobile app market is constantly growing since many years. More eye catching is this recent report on the development in the mobile app area by smartphone security company LookOut. The Apple App Store, sporting over 350.000 apps, is growing at a rate of approximately 44% every 6 months. Since August 2010, the Android market has seen some major growth with 127% until February 2011.

Times ahead are super interesting with the reading tablet market increasing as well as more competition in the smartphone field creating more interesting opportunities in the app market area. Grasp the opportunity and join Hyper Island's Mobile Applications program - when started the first of it's kind combining design and development for mobile devices! Read more & apply at Hyper Island's programs site.

Friday, February 11, 2011

Hyper Island in Norway at Ta Utdanning

Hyper Island will be at the "Ta Utdanning" education fair in Oslo next week 15-17. It's in Oslo Spektrum - come meet us and get all information you want. Also, take our brilliant Hyper Island Potential test on location!

Friday, February 4, 2011

8 Questions with Christian Quarles - Metro’s VP of Marketing

Metro’s Vice President of Marketing, Christian Quarles, had a lecture for the Digital Media students at Hyper Island. The free newspaper Metro launched in 1995 is a great and appreciated idea availble in many parts of the world today. It’s an interesting industry with some potential challenges ahead. We asked Christian 8 short questions:

Hi! Please introduce yourself briefly to our readers.

Private: married since 1996 with one teenager daughter. Love to travel to get new experiences and meet new people.
Business: Worked in the media industry for the last 15 years,TV and newspapers, with marketing, sales and business development.

What's your story?

I am a creative, passionate person with a big drive to explore new ways how to solve problems and challenges. Curiosity and interest in people is something that helps me to find the right answers and new ideas.

Was there an "aha" moment where you realized you wanted to work in the press industry?

Nope, I sort of slipped into the industry of media by accident. I'm happy I did because it is a very exciting industry.

Who is your biggest inspiration?

A guy I met in 1995 who taught me about creative sales - how to do business in a completely different way in the media industry. I still use his "technique" today. But, I must say that the most inspiration I get is from the meetings I have with my colleagues every day. They are a huge inspiration and extremely fun!

The press industry has some challenges with reading devices/tablets such as iPad. There is constant discussion about a paradigm shift soon to happen on the same level as for the music and movie industry. Do you think these devices will ever substitute traditional print or will there always be demand for physical newspapers?

Interesting question and ongoing debate, but what people forget is that the pioneers of developing digital media is also the newspapers. Digital media is perfect for newspapers - news content (words, photos, video etc) works perfectly on the web, mobile, iPad etc. On the top ranked websites around the world you will find newspapers. What happens is that newspaper companies turns into media companies by developing a wide range of new media products, like we do. So, will the papers survive? In a 10 years perspective I'm convinced people still will read newspapers with emphasise on the free ones.

Continuing on the topic in the previous question - Where do you see Metro and print news next year, and in 2015? Do you have plans at Metro to deal with the potential increase in people shifting to reading news on their reading devices?

During the last few years, we have invested a lot of resources to improve the quality of the news content in Metro - make sure our readers like and want to read the paper everyday and have a positive brand preference for Metro. With a powerful brand and strong financial conditions we are planning and investing a lot of resources in digital media. Our objective for 2011 is to launch a number of new digital products and services in all our markets.
In 2015 our target is to have at least 25% of the revenue coming from digital media. If our target audience don't want to read the paper our responsibility is to make sure they like our digital versions.

If you would give one great advice to people interested in a press industry career along your lines, what would that be?

Try to enter the industry by being flexible in what job you should take. As long as your are "in" you will further on get the opportunity to switch to the job you really want. And, I must say experience in sales is always good and also the easiest way to get in to the business. People who know how to generate money are always popular!

Final words for our readers?

People who create a fun and inspiring environment and good relations are always more productive and will get a faster and more dynamic career.

Thanks Christian for an interesting interview and a great lecture!

Tuesday, February 1, 2011

Design For Networks Workshop

Jonas Lidman (independent Planner and Process Facilitator) and Mike Arauz (Strategy Director at Undercurrent) held a one-day workshop for the Interactive Art Director class in October 2010. The workshop focused on skills and knowledge necessary to create compelling and engaging marketing experiences for a digital world. Check out the video for a summary of the day!