Thursday, October 14, 2010

Hello London!



For five days, eight students from Hyper Island flew to London to work with two briefs for Soup and Skive.
Their clients were ActionAid and NSCPP and the week resulted in a Hyper Island Workshop, a new blog and an upcoming article in New Media Age.

– We decided to call the group our ‘Hyper Helpers’, which we used as a hashtag on Twitter. We also asked the students to chronicle their experience across the week, which they did on hyperhelpers.tumblr.com, says Louis Clement, Creative Director at Skive.

- It is the feeling of inspiration and the love of the fact that it can come from nowhere that is magical about this job. I fell in love with digital because of its ability to consistently produce surprising, moving and exciting experiences that make our lives better and more interesting. And it was the Hyper Island students who reminded me why I wanted to work in this industry in the first place and I will remember it as one of the highlights of my time at Skive, says Senior Marketing Manager Tom Ollerton.

Also, read about the groups adventure at swedish daily, Dagens Media .

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