Saturday, July 10, 2010

Wood turned into gold

Hyper Island graduate Richard Engström struck gold at Cannes Lions for his participation in the Tansu shoe campaign for Onitsuku Tiger.

Since the start of Made Of Japan campaign in 2007, trainer brand Onitsuku Tiger has created a series of shoe sculptures, each representing different aspects of Japanese culture. The 'Tansu' celebrates the Japanese woodworking tradition.

Richard Engström graduated from Hyper Island in 2006. He now works for Amsterdam Worldwide. Besides winning gold, his team was nominated for four other Lions, one more for the Tansu Shoe and the other three for an Asics campaign.

Congrats, Richard!

Read more here (in Swedish!)

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