Tuesday, March 2, 2010

Armed Forces Module

Starting 2010 the Swedish military service is no longer mandatory. The Armed Forces are looking to attract talent – brain rather than muscles – to fullfill their missions abroad. Our student's challenge was to rebrand the Swedish Armed Forces from a traditional defensive collective into a modern employeer. How did they do it? Interactive Art Director students Robbin Ingvarsson, Fredrik Holmberg, Kristina Herngren, Anke Buchta, Simon Schlüter & Waldemar Wegelin made a movie about the process:

Hansa Pact for the Swedish Armed Forces from Anke Buchta on Vimeo.

1 comment:

Wal said...

The actual design result can be found over here: http://robbinwaldemar.com/work/swedish-armed-forces/