Wednesday, January 20, 2010

Laura Jordan Bambach at Hyper Island

Laura Jordan Bambach,
Creative Director from LBi (Lost Boys International) talked about digital branding at Hyper Island Stockholm and Karlskrona this week.

"The lecture was about the changing nature of the industry and the troubles that agencies are facing trying to find a place. Digital is about Conversation and the big question is: how do you make sure that your having the right conversations. There is also the question if the clients are ready to come on this journey with us and how far can we go? . Are they going to try and interact and converse or are they going to buy traditional market space. The answer is: we can go as far as the clients lets us"

What do you think about the Hyper Island student's work?

" I have known Hyper Island for a long time and think what you are doing here is fantastic. It is a great privelege to be here, for me and for the students."

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