This was an interactive concept for french work wear brand Le Laboureur; re-defining what Hard Work is, by letting workers of all professions claim recognition and get appreciated for their efforts.Made by Hyper Island students Sveinung Skaalnes Anna María Larsson, Lasse Korsgaard, Nathan Ross and Ämeli Hansson (Interactive Art Director 2010.)
Le Laboureur - Made for Hard Work from Sveinung Skaalnes on Vimeo.




