Friday, October 30, 2009

Hyper Island Session: David Erixon

David Erixon, Brand Director at Vodafone, visited Hyper Island Session on Thursday last week. David co-founded Hyper Island in 1995 as well as web agency Doberman.
During his lecture, David discussed the fragmentation of the media landscape and how traditional media channels have lost both effect and influence in a very short amount of time. David also discussed how traditional advertising has problems with reaching social networks and today's changeable consumers. Tomorrow's advertising must be based on good products and giving something fundamentally valuable to the consumer.
As an example, David showcased Vodaphone's new service Vodaphone 360, which has been developed based on these premises.

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