Friday, July 3, 2009

D&AD pencil to Christian and Dennis

Last night in, The D&AD student awards became yet another success for the Interactive Art Director 09 students Christian Söderholm and Dennis Rosenqvist. The duo won a first prize pencil for their work for the BBC.
Christian and Dennis, who already won gold and silver in Art Directors Club and two silver statuettes in the Clio Awards, celebrated the win to mark the start of their careers.

– The D&AD pencil is such an honour to receive. I mean, over 3000 entries from all over the world was submitted this year only so of course we are a bit proud of our selves, says Dennis.

The concept consists of a media player called BBC Tag Player, which the user can use to discover and add content in BBC’s programs. Christian explains the idea:
– Let’s say you watch a football game online via BBC. With the Tag Player you can easily find out everything you need to know about the players, like statistics and such, with just one mouse click on the player you want to know more about. And you can of course comment and add your own material to make it even more alive.

The team have, thanks to the awards, already received a lot of job offers from the industry. Dennis recently came home from Wieden + Kennedy London to work for Crispin Porter + Bogusky Europe and Christian continues to work for DDB Stockholm where he did his Hyper Island industry placement.

Dennis sums up:
– This is a perfect end to our studies at Hyper Island.

Read more about Christian and Dennis at and
See the award winning entry here:

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