The group has created a marketing campaign named "Perspective - 29 days", which combines digital and physical marketing with the aim to bring attention to the importance for all children to be able to be happy and playful - including those with cancer.
The campaign includes guerilla marketing; golden ribbons with messages, like the one above, have been placed all over Stockholm, web marketing such as users being able to connect to the campaign on Facebook (in Swedish), radio spots as well as commercial film which will air on Swedish TV8 during the weeks of December 8th and 15th.
The commercial film is made by Therese Larsson and Markus Gustafsson, both Digital Media 2010 Karlskrona students.
This week, the group can be found on Medborgarplatsen in Stockholm. Visitors can find out more about the purpose of the gala, as well as donate money directly to Barncancerfonden's (Swedish Childhood Cancer Foundation) research to cure children's cancer.
The group's work has already attracted attention, an interview can be heard 8.30 minutes into a P4 Blekinge broadcast here (in Swedish).
"It feels as though we, together with all the other contributors and distributors, have gotten a chance to really make a difference through this project", Project Manager Peter says.
Inspiration for us all!