Monday, November 24, 2008

AKQA London's Nick Turner lecture at Hyper Island

In October 2008, Group Creative Director Nick Turner from AKQA London came to Hyper Island Stockholm and held a lectured for our Interactive Art Director students. We wanted to catch up with Nick and ask him about what's going on in the industry:


What’s AKQA all about?
AKQA is a recognised pioneer and innovator, that provides ideas, insights, marketing, technology and e-commerce solutions to the world's leading brands. We are an independent agency with offices in London, Amsterdam, New York, Washington DC, San Francisco and Shanghai. You can see some examples of our work here: akqa.com

What skills does AKQA see a need for in the industry right now?
The industry needs more people who can create world-class ideas that fuse great communication, innovative technology and incredible execution. We are always looking for world-class talent across every creative discipline – people who understand the role of digital and can create award-winning solutions that make AKQA’s clients more successful.

What qualities does AKQA appreciate in a team member?
Talent, honesty and dedication, with an extraordinary ambition to be successful.

Why did you want to come and speak at Hyper Island?
AKQA is looking for the next generation of global creative directors, and believes the way Hyper Island educates its students creates the type of person we see filling this role in the future. We want to inspire as many graduates as possible to aspire to work at AKQA.

Your lecture included an elaborate Q&A session, why?
We wanted to make sure everyone had a chance to ask a question. I always find the most interesting part of any talk is the Q&A session, because the questions (and hopefully the answers) are more relevant to the audience.

Tell us more about how in the industry and with clients, it's all about discussions between people to reach an agreement?
AKQA tries to take its clients’ businesses to places they never thought possible. Innovative work comes from great relationships with clients. Many of the projects AKQA works on are complex and involve lots of different people with many different skills. It’s critical everyone understands each element of what is being created, especially when you’re trying to do something that has never been done before.

Did you discover something about how Hyper Island educates that you found unique?
I was amazed at the enthusiasm and self-motivation shown by the students. They were there because they wanted to be and not just because it was something to do. They are well organised and very professional; it felt like an actual company.

Any words of advice for our students who are going out to do their internships?
Work hard and behave as if you already work there. Don't be afraid to ask questions. Learn something every day. Always ask for feedback on how to improve. Make yourself indispensable. Buy the Creative Director lots of expensive gifts.


Thank you, Nick!

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