We first wrote about Hyper Island students' final project for WESC in May last year. Crew 11 students Hanna Lundgren, Svetlana Bogatcheva, Hampus Hansson, Martin Klausen, Jonas Svensson and Alexander Svensson collaborated with Starcom in creating the successful campaign "Let's get physical" & "The Fashionably Loud Headphone Launch", which resulted in WESC selling over 200.000 headphones.
The work was awarded at the M&M Awards in London on September 11th where it was commended in category "Best Consumer Goods Campaign", and highly commended in "Best Use of the Web". The campaign was also nominated in "Best Use of Branded Content" and "Best Youth Campaign".
Part of the Hyper Island team and now WESC employee, Hanna Lundgren, accepted the award together with Konrad Bergström, WESC, Fredrik Svensson and Johan Falk, both from Starcom.
Photo courtesy of Dagens Media.