Tuesday, September 23, 2008

New York, New york!

As I have mentioned earlier on this blog, Hyper island CEO Mattias Hansson has been invited to participate in the New York based seminar Cutting-Edge Creative this week. This year Cutting Edge Creative will examine the growing influence and impact of Swedish creative agencies on the New York market.

What I haven´t mentioned is that Mattias will participate in another New York event next week. Click is a one-day digital advertising conference, aimed specifically at anyone involved in producing creative work online. Launched in 2005 in London, Click has established a world-class reputation in bringing together leading creatives and their clients from around the globe to discuss the current state of digital creativity. The focus is on great work and the people that do it. During the day they will showcase campaigns from the best in the business and bring together top creative talent, digital gurus, leading brands and the most popular media owners to discuss the hot topics facing everyone working in advertising today.

This year Click will take place in New York City and Hyper Island has been invited to discuss the reasons behind the fact that Hyper Island has been sending students for internship and work at US top agencies for more than thirteen years now.

Before Mattias jumpes on the plane, I decided to ask him a couple of questions about the event:

Mattias, what will you talk about?
- What we do to attract, educate and offer world class talent. And how we do it.

What else are you looking forward to during Click 2008?
- To meet the great talent already there. I had a great time at the Click event in London last year and many of the people I met there have become my friends. You can always add another friend in your life.

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