Tuesday, July 29, 2008

Cutting-Edge Creative: How Sweden is Changing Advertising

The New York based seminar Cutting-Edge Creative in September, will examine the growing influence and impact of Swedish creative agencies on the New York market.

New York is the center of the world for advertising and creative agencies – and where they compete for some of the world's biggest accounts. This market is now marked by an ever stronger Swedish presence whose award-winning campaigns continue to raise the bar – not least by the digital agencies. Why have Swedish advertising, design and digital media been so internationally successful? What is to expect from Sweden in the future?

This and many other topics will be discussed at The Paley Center in New York on September 26, as part of Advertising Week V, North America's largest gathering of advertising and media professionals. The seminar is hosted and sponsored by the Consulate General of Sweden in New York, the Advertising Association of Sweden and the Swedish Trade Council.

The program will feature a keynote address by Matias Palm Jensen, CEO of Farfar, as well as two moderated panel discussions with Swedish and American advertising professionals.

Hyper Island CEO Mattias Hansson will participate in a panel discussion called ”The Swedish Digital Phenomenon: Are We As Good As We Think We Are?”. Mattias will discuss the matter with Calle Sjönell from BBH, Matias Palm Jensen from Farfar and Patrick Gardner from Perfect Fools.

If you are in New York and would like to visit the seminar, register at: www.advertisingweek.com.

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