Modernista! has an interestering and, in my opinion, innovative way of presenting their company. Instead of making their own homepage, their site is only a navigation that includes other sites that are not (completely) within Modernista!'s control.
However, the users and authors of Wikipedia, where the article about Modernista! is used as a first page by Modernista!, aren't happy about this and point out that Modernista! are breaking Wikipedia's policy.
I think Modernista! are innovative and, in a way, brave. They leave the control of the information to third parties, and this adds a layer of transparency that I find appealing. Modernista! has, according to Tim who made their web page, explicitly instructed their employees to refrain from editing the article at Wikipedia. However, I also see that Wikipedia could suffer from this. But then, there are bigger problems for Wikipedia than Modernista!'s hot-wrapping.
What do you think about Modernista!'s "web site" and the discussion about policies over at Wikipedia?
(Kudos to mr. Bodin and mr. Bell for the tip about the Modernista! - Wikipedia issue)