Monday, January 14, 2008
We caught up with Christian Lampa, pictured above, who was offered an internship at illustrious agency Goodby, Silverstein & Partners after their recent workshop at Hyper Island. San Francisco based SG&P have 400 employees and have done acclaimed work for Hewlett Packard, the NBA and Hyundai during their 23 years in business.
Why are Goodby, Silverstein & Partners an attractive firm for you?
- They are one of the best agencies in the world today, and they really got the digital thinking going. They have only got one, though big, agency and therefore I guess it must be much easier to hold on to the original thinking and the culture that been so successfull.
What did they talk about at Hyper Island?
- They talked a lot of who they are and what they do. And how the business is changing. We got a brief from they some days in advance and had to present our concept to them. The brief was to make a project, it had to be mainstream, had to be able to make a lot of money and we had to make something that communicated through all five senses. It was truly hard but really fun and inspiring.
Did they approach you after the workshop? Why did they want you?
Jupp, they e-mailed me later on the same day, and told me they wanted to chat some more about internship. So we did. They liked the way I approached and solved the brief, appearently...