One of the most interesting lectures we've had so far during this module has been the one about typography with William Hall. During my studies at Sörängens Folkhögskola I did quite a lot of page layouts. The name of the course was "Linje för skrivande och grafisk formgivning" (Course in writing and graphical design) so it contained a fair amount of typography theory and exercises. I found those lessons very interesting back then. Sorry to say I haven't been doing any "copywriting" since and that's why I found William Halls lecture so giving and inspiring. This reintroduction to typography acted like a small kick start for me to regain the motivation I lost during the Concept and Development module.
Just like many other lecturers, William Hall had a task for us. We were to layout to bilingual spreads using only typography as means of design. No images or other graphical elements were allowed. He also announced a competition were the winner got some rare art books he brought from England. I was quite surprised when he nominated my layout as one of the top 5. After a vote I won the second price, maybe because two of my fellow nominated classmates had left earlier leaving only two to compete with. First price went to Claes Källarsson while Aina Cecilie Ørebech got the third price.
The task was to choose an architect and try to convey his or her style with the layout. I choose Zaha Hadid because I was really inspired by her diagonal shapes. I tried to capture that feeling be using diagonal spacings between the columns on the pages. The angle of the diagonal isn't very big so the text remains easy to read. Although it's difficult to make out in these thumbs I choose english and russian as my two languages. My choice of fonts was Garamond for all text and headers while I used Book Antiqua for the running header.
Below some works from Johannes Mathisson, Aina Cecilie Ørebech and Claes Källarsson: