Swedish media industry magazine Dagens Media report that famous ad agency Lowe Brindfors has started its own trainee program – a first for the Swedish advertising sector according to Lowe Brindfors. Out of seventy applicants four were chosen for the program . Two of the four trainees come from studies at Hyper Island.
- We have accepted two trainees from Hyper Island. Their competence regarding digital media is very interesting as it is a growing market, says Håkan Engler at Lowe Brindfors.
David Lundgren and Elin Eriksson are the two Hyper Island students at the trainee program, which started last week.
- The first days have been hectic. The four of us have all begun on real projects from the get-go, says Elin Eriksson.
Håkan Engler at Lowe Brindfors claims that advertising schools alone cannot fill the demand for talent that the advertising business needs:
- Talent is the key for the successful advertising agencies. During the last years agencies have faced harder requirements, we have to be able to handle more kinds of media. We can’t count on the advertising schools to provide all the talent anymore.
- We want to attract talent. It goes without saying that the goal of the trainee program is to recruit all four of the trainees once the program is finished, says Engler.
Read the full story at Dagens Media (Swedish only).